When I was a toddler, my parents used to dress me in one-piece overalls. Cute but I wouldn?t have been caught dead in them in college.
In college my style statement was a pair of blue jeans and a couple of red flannel shirts and yes, long hair.
When I consulted for Fortune 500 companies I had to let go of the hippie look, shave the beard off and wear suits.
Your business is the same. As it grows and matures it needs a different set of strategies and management style to match.
As a startup, the key is to focus on your core message and your marketing. By necessity you?ll wear lots of hats, be involved in everything and pretty soon, as your business grows, you?re going to be overwhelmed.
At some point in the growth of your company, you?ll realize that it?s not marketing that?s holding you back, but the lack of proven systems to manage and grow your company.
And you?ll realize the strategies and management style that worked so well to get you to the million dollar mark, need to be replaced.
The truth is to take your business beyond a million, to reach the ten million dollar mark, you need to rethink how you manage and market your business. You need a formula for growth.
Which is why, over the next 7 weeks, I?m going to reveal a proven formula you can use to Thrive in this economy and grow your successful business from one to ten million.
The Formula ? Ever bake a cake, make a batch of brownies or even bake a cheese souffl?. There are no guarantees, but using a treasured recipe typically is going to give you good results, a tasty treat.
The same is true in business.
Follow a proven formula and you?ll avoid wasting time trying to reinvent the wheel and you?ll stand a much better chance of reaching your goals. After consulting with 100s of companies over the years, here are the 7 steps you?ll need to succeed.
1. Align People and Systems
2. Organize Time & Tasks
3. Measure & Reward The Right Behaviors
4. Actively Manage Your Team
5. Market Systematically
6. Optimize The Sales Process
7. Serve Customers by Giving Them What They Want and Need
Have a successful business that?s approaching the million dollar mark in gross revenue? Want help in growing it to ten million dollars?
Schedule a time to talk. Email Lauren@marketingforsuccess.com with your contact information.
To your success,
Charlie
P.S. This past year I?ve shifted my business to only work with a few business owners who are on the cusp of going from one million to more in revenue. If you?re one and you realize you need help, let?s talk.
If you?re business is still in the startup phase, focus on your marketing message and attracting more customers, using all the tools on the www.MarketingForSuccess.com site.
P.P.S. Questions? Hit reply and let me know what?s on your mind.
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Source: http://www.marketingforsuccess.com/blog/small-business-marketing/the-formula-for-growth/
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